Make a Difference in your Community & Fill a Tummy for a Toonie #Toonies4Tummies

Did you know…

Everyday 1 in 5 children go to school hungry.

There are SO many different reasons why this happens; it’s not because their parents don’t care, it’s not because they have no food in their house…although, sadly sometimes these are the reasons. But more often than not it’s because their alarm clock didn’t go off on time and they had to rush to school or eating first thing in the morning makes them a little queasy, so they prefer to grab a quick snack at school.

Regardless of the reasons, who are we to judge? The only thing we can do is try to prevent students from going hungry so they can be clear-headed and focused during class.

Introducing Toonies 4 Tummies

Toonies 4 Tummies is a program started in 1979 by The Grocery Foundation; an Ontario based non-profit organization that represents the leaders of the grocery industry of Canada. This initiative was focused on the health and well-being of children to provide them with a safe and welcoming way to fuel their bodies so they can learn and succeed in life, by providing nutritious breakfasts and snacks for students across the province.

Now, in 2017 over 500 stores plus 30 independent grocery retailers will be taking part in Toonies 4 Tummies and for the very first time Western Canada, thanks to their partnership with Breakfast Clubs of Canada and the expansions of Save-On-Foods; in Manitoba, Alberta, Saskatchewan and British Columbia.

How can we in Western Canada help?

From February 9th-23rd The Grocery Foundations goal is to reach $850,000 in stores. It’s as simple as saying “Yes!” at the till when you’re shopping at Save-On-Foods. This will ensure you walk out of the store not only knowing your $2 just went to help fill the belly of a school-aged child but you’ll also have a coupon book (while supplies last) to use on your next visit.

Can’t make it to the store or already done your shopping for the month? No problem, donations can be made and tracked online at

In June 2016, Breakfast Clubs of Canada was operating 300 clubs across the 4 provinces I mentioned earlier, serving 3.7 million students breakfast every year. In Manitoba alone that’s:

  •      · 40 BCC Clubs
  •      · 6, 920 daily attendance
  •      · 1,141,800 Breakfasts Served Per Year
  •      · 27 clubs still on the waiting list

I know that together as a community, we can make a difference and make sure NO child goes the entire day hungry! To help achieve this goal I’m willing to skip a few of my morning drive-thru coffees to make it happen. Are you?

Join the conversation on social media by using the #Toonies4Tummies hashtag.

Disclaimer: I am an ambassador for The Grocery Foundations #Toonies4Tummies initiative. However, all thoughts and opinions are my own. I truly believe we can make a difference.


  1. Reply

    I am so thrilled that this initiative has come to Saskatchewan this year! I’ll be heading to Save on Foods soon to get everything on my list and make a donation!

    1. Reply

      So am I! It’s in Manitoba for the first time this year thanks to Save-On-Foods, so we’ll definitely be going this weekend when we’re in the city!

  2. Reply

    What an easy a 2nd simple way to help out but still make an impact. I’ll def be saying “yes” when I do my grocery shopping!

  3. Reply

    I don’t have a Save On Foods in my city, but do stop in there when i am in the big city. I will definitely participate when I stop in. Great program!

    1. Reply

      We recently just moved out of the city so no longer have one close by but I will be making a special trip in this coming week to donate!

  4. Reply

    We don’t have a Save on Foods in our community but it sounds like a great program.

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