Family,  Giveaways,  Uncategorized

Canada Screams for Ice Cream #TreatYourCommunity + #Giveaway

I grew up in the core area of Winnipeg, Manitoba. While not as bad as the streets have been as of recent, they still weren’t always the safest. And some of the kids in my neighborhood, not always the best choice for people to build friendships with.

Luckily, for me, I had parents who cared enough to keep me on “the straight and narrow”. I had a place my friends and I could go after school to keep us out of trouble. A place where we felt safe, welcomed, had adult supervision but could still have fun hanging out.

Canada Screams for Ice Cream will help the youth in your community

This Saturday, June 24th Sobeys Inc., a Canadian company is going to celebrate Canada’s 150th birthday by helping the communities give back with their Canada Screams for Ice Cream initiative across Western Canada. For a $2 donation, you will get a yummy ice cream bar plus you’ll know that you have just made a difference in a youth’s life with that money. It’s a win-win!

One hundred percent of all donations will help with funds to feed the member’s youth charities healthy meals and snacks across Western Canada plus Sobeys Inc. will match up to $100,000 of those donations.

Every youth deserves a safe place

In Winnipeg, the charity you’ll be helping will be the Boys and Girls Clubs of Winnipeg.

I was blessed to have a place like this in my area because they were not very common when I was growing up. Now, there are programs like the Boys and Girls Clubs of Winnipeg, one of the city’s leading youth service agencies.

Much like the “club” I belonged to, they offer safety, supervision and development programs for youths between the ages of 6 and 18. Just like the “club”, I belonged to nothing was free – they have rent to pay, they feed the youths who come to their program and they have volunteers who give up their time to be there for kids who need them.

Boys and Girls CLub WinnipegKids Paying-it-Forward program

The Canada Screams for Ice Cream event will also be the kick-off for Sobey Inc.’s Kids Paying-it-Forward program, where 150 kids from youth charities across Western Canada will be provided with a $500 gift card to donate to a community program that has helped them, their family or their community. A total of $75,000 will allow Sobeys Inc. to help Canadian charities who give so much to the youth we see every day and will help shape their lives for a better future.

So, don’t forget to tell everyone you know to visit their local Sobeys, Safeway of IGA this Saturday, June 24th and help them help their community. Check out for more information.

Enter to win…

That’s not all Sobeys Inc. will be giving away, they also want to give ONE lucky CANADIAN reader the chance to WIN a $50 Safeway Gift Card – must be 18+ to enter. Giveaway ends 6/29. Good luck!

Disclaimer: Although this post has been generously sponsored by Sobeys Inc., the opinions and language are my own.


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